Abstract：Based on a case study of the clusters of rural homestay inns in Mount Danxia, qualitative research methods are adopted to explore the impact of cluster social capital on the growth of rural homestay inn enterprises. The study found that cluster social capital includes two levels, individual and collective, and the growth of rural homestay inn is jointly affected by individual social capital and collective social capital. Individual social capital includes vertical connections, market networks and entrepreneur personal networks, and collective social capital includes community cooperation networks and community public resources. The stock of individual social capital obtained by the rural homestay enterprise depends on the quality of the relationship and the number of relationships. The former is beneficial to reduce costs and increase heterogeneous resources, while the latter can complement the comprehensive foundation of the enterprise; The degree to which the rural homestay enterprise absorbs collective social capital depends on the degree of resource sharing and network closeness, the former determines the stock of collective resources in the cluster, and the latter restricts the degree to which homestay enterprise can absorb and transform collective resources. Individual social capital affects the start-up and survival of rural homestay enterprises, and collective social capital restricts or promotes the sustainable development of rural homestay enterprises. Individual social capital can be transformed into collective social capital, and collective social capital can enhance individual social capital, the interaction of the two together affects the growth of rural homestay enterprises.
王华, 刘钰娴, 石颖曜. 集群社会资本对乡村民宿企业成长的影响研究——以丹霞山两村为例[J]. 人文地理, 2021, 36(4): 126-133.
WANG Hua, LIU Yu-xian, SHI Ying-yao. THE INFLUENCE OF CLUSTER SOCIAL CAPITAL ON THE GROWTH OF RURAL HOMESTAY INNS: THE CASE OF TWO VILLAGES IN MOUNT DANXIA. HUMAN GEOGRAPHY, 2021, 36(4): 126-133.
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